Support Services

We are associated with flowresAI to provide virtual backroom where research interactions are streamed. Access to a separate backroom where client/researchers can observe respondents and chat with a moderator without interfering in the meeting discussion. A virtual backroom is a place for collaboration between the client and the researcher. Clients can easily share stimulus files with the moderator, and share real-time media.

Our moderator is highly qualified and has extensive backgrounds in psychology, sociology, anthropology, linguistics, and client-side marketing. They encourage participants to talk, prompting the discussion in appropriate directions to ensure all issues are covered, and changing the direction of the discussion when a point is felt to have been sufficiently covered. Our moderator is capable to 'control' the group interaction to ensure that the viewpoints of all participants are allowed to be expressed.

They identify and minimize the effect of these types of participant. By anticipating the likely behavior of individuals, our moderator can be in a better position to maintain continuity and an easy exchange of opinions and thoughts between individuals. Round of Questions and prompts must be completely free of bias. They are experts in carrying the discussion consist of genuine opinions of the group participants and not 'assisted answers'.

We offer facilities across India with association of facility provider that are geared for our clients. They are fully equipped and designed to provide a fresh and inspiring environment. Both the people in front as well as behind the mirror are comfortable and at ease in their surroundings.In-house catering, simultaneous translation capability and equipment, A/V equipment, video streaming, Internet access, and comfortable space in both the interviewing and back rooms allows the freedom to focus, listen, learn, and ultimately get the very best from the research.

We help qualitative researchers remove the language barrier in their research by converting audio recordings into written form to facilitate the insight process. Our highly skilled transcribers have both professional language and transcription ability to provide fast, accurate transcriptions of audio and video files in the language spoken and/or the language required by you and your client.​Providing transcription services for the group discussions, in-depth interviews or any other kind of qualitative study and we are able to offer you a highly optimised service to deliver rapid turnaround of transcripts to achieve the insight you need.​

Your qualitative research has probably changed immensely with new and emerging technology. If you’re planning a global qualitative research project, we can help you to unlock the insight and information you need.​ In addition to our multilingual written translation and transcription services, we can provide interpreting and verbal translation in any focus group and qualitative interview environment, simultaneously, consecutively or after the event.​

In-person research should be conducted using broad observations rather than transcription-style notes. Focus on key themes, patterns, and standout moments, rather than transcribed words. Avoid jotting down every response, note ideas that influence analysis or reflect consensus. Balance notes with non-verbal cues, and pay attention to participant engagement. The best notes highlight meaningful moments, important insights, and behaviors aligning with research goals.

Our low-cost web streaming service is designed for market research projects, allowing clients to watch live web streams from various locations. The service is accessible even in venues without broadband or inadequate connection speed. Video technicians set up recording equipment and monitor the web stream, while HD video recordings are handed over to the researchers.​

For over a decade, we have been specializing in professional audio & video recording for qualitative research projects, using high-definition cameras and high-quality sound recordings. We have worked with various market research companies in various venues, including exhibition halls, hotels, car dealerships, supermarkets, and respondents home. ​

Eye tracking is a valuable tool for understanding human behavior, influencing fields like psychology, neuroscience, and clinical research. It provides insights into consumer behavior, product placement, packaging design, advertising, and user experience, enabling businesses to optimize processes and make improvements.​