Product Testing
Allow brands to get consumer feedback on their product prototypes or released products to see which points to improve for increasing the product's potential and satisfaction. We can recruit the right people for your product tests project so that you create winning products that people buy again and again.
We help brands enhance product performance through consumer feedback on prototypes and existing products. Our expert recruitment ensures precise targeting for in-home, facility, central location, and on-site testing. Using qualitative, quantitative, and hybrid methodologies, we provide data-driven insights to improve product appeal, satisfaction, and repeat purchases. With confidential and engaging product placements, we deliver a seamless testing experience, ensuring market-ready products that stand out in a competitive landscape.
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IHUTs
In-Home Use Tests (IHUTs) provide authentic, real-time feedback by allowing consumers to test products in their natural environment.
Consumers use products at home for accurate and practical evaluations. Captures genuine reactions and long-term usability insights.
Professionally recruited and screened participants ensure reliable data. Detailed feedback on performance, convenience, and satisfaction.
Identifies strengths and areas for improvement before market launch. Helps brands refine usability, packaging, and overall product experience.
Think Design Research handles recruitment, distribution, and data collection. Ensures seamless execution for actionable consumer insights.
IHUTs provide brands with real-world validation, enhancing product development and ensuring market success.
CLTs
Central Location Tests (CLTs) provide controlled environments for consumer testing, delivering valuable insights for product refinement before launch.
Conducted in malls, laboratories, or supermarket-style setups. Ensures consistency and reliability in consumer feedback.
Food and beverage tastings to evaluate flavor, texture, and appeal. Packaging surveys to assess design and functionality before market release.
Mimics real-world conditions for authentic evaluations. Provides quick and actionable feedback for product optimization.
End-to-end management, including venue selection and participant recruitment. Efficient execution to streamline the research process.
CLTs help brands refine their products with data-driven insights, ensuring successful market entry and consumer satisfaction.
Taste Tests
We assist food and beverage brands in refining their products through in-depth taste testing, ensuring market success.
Respondents sample food or drinks and provide detailed feedback. Conducted in a facility or central location for controlled evaluation.
Determine the preferred recipe or flavor for a new product. Ranked product taste against competitors to identify strengths and gaps.
Carefully selected and trained testers assess flavor profiles. Evaluate products based on taste, texture, color, and other key attributes.
Identify areas for improvement to enhance consumer appeal. Select the best-performing product formulation for launch.
Obtain consumer consent to use positive feedback in advertisements. Leverage real testimonials for promotional materials and brand positioning.
Our data-driven approach ensures that brands develop market-ready products with maximum consumer preference and success.
Focus Groups
This methodology is an effective method of exploring and comparing views and opinions. These discussions encourage a spontaneous and free-flowing exchange of opinions and ideas among respondents.
This technique is eminently suitable for researching subconscious areas of rigidity and flexibility across a group and is highly appropriate for identifying perceptions.
It is most useful in activities involving situations where individuals sharing their thoughts results in enhanced discussion and improvisation upon exposed stimulus or idea.
If you are planning to conduct focus group discussions and you are confused about respondent recruitment then you are at the right place. Think Design is an experienced recruitment partner for many clients.
