OUR WORK

Think Design Research is a leading qualitative research fieldwork agency specializing in market research services. We offers a range of methods, such as group discussions, in-depth interviews, and immersions, to understand consumer behavior and provide valuable insights for businesses.

Case Studies

Explore our diverse range of customized, modern, and hybrid research methodology case studies that highlight our expertise and sucessful project outcomes.

Old Habits Die Hard: Why Travelers Resist Online Booking

This study explores consumer hesitation toward online travel booking, analyzing barriers, UX challenges, and trust factors. Interviews across nine cities help OTAs improve strategies to drive online conversions.

Alexa, Book Me a Room: Voice-Activated Travel’s Future

This study evaluates voice-activated hotel booking apps. Interviews in Ghaziabad and Kanpur explore usability, adoption, and preferences of frequent hotel bookers to enhance product offerings.

Digital Gifting Trends: Why Gift Cards Are Abandoned

A UX study analyzing why users abandon digital gift card purchases. One-on-one interviews in Delhi NCR identify pain points and suggest improvements for a better shopping experience

Book Smart, Not Hard: Online vs Offline Hotel Booking

This study examines consumer preferences for hotel booking methods, comparing offline agents with online platforms. Focus groups in Chennai, Coimbatore, and Madurai provide insights from professionals and students.

Home is Where You Check-In: Rise of Alternative Stays

This study explores the growing preference for alternative accommodations over traditional hotels. It analyzes booking decisions, attitudes, and key factors driving users to alternative stays.

Clicks vs Carts: Shifting Landscape of Consumer Shopping

This study compares online and offline shopping experiences, analyzing struggles and preferences. Focus groups with digital buyers and premium service members examine key insights for e-commerce platforms.

The Devil is in the Details: Cracking E-Commerce UX Code

This study explores online shopping experiences, analyzing search, payment, and navigation interactions. In-depth interviews in metropolitan areas provide insights to enhance UX on e-commerce platforms.

How COVID-19 Changed the Way We Fly Globally

This study examines the impact of global events on air travel, highlighting shifting consumer sentiments, anxieties, and expectations. Insights from frequent travelers inform airline strategies and improvements.

Gen-Z on the Go: How Young Travelers Book and Explore

This study examines Gen-Z travel habits, including booking trends and digital engagement. Conducted across cities, it explores how young travelers interact with digital travel platforms and make choices.