OUR WORK

Think Design Research is a leading qualitative research fieldwork agency specializing in market research services. We offers a range of methods, such as group discussions, in-depth interviews, and immersions, to understand consumer behavior and provide valuable insights for businesses.

Case Studies

Explore our diverse range of customized, modern, and hybrid research methodology case studies that highlight our expertise and sucessful project outcomes.

First Impressions: Psychology Behind Liquor Packaging

This study assesses consumer perceptions of vodka packaging, identifying strengths and areas for improvement. Mini-group discussions and interviews with vodka consumers provide insights to refine packaging for better appeal.

Chilling Preferences: Evolution of Beer Consumer Habits

This study explores beer consumption trends and brand preferences. Through focus groups in key cities, it examines habits, competitive insights, and areas for improvement to refine strategy and customer experience.

Ctrl + Alt + Innovate: How SMEs Choose Digital Solutions

This case study examines how SMEs select IT and telecom solutions. Group discussions and interviews in major business hubs analyze factors like cost, reliability, and vendor reputation that influence decisions.

The Evolution of Beer Consumer Behavior

This study analyzes brand essence, personality, and values in the beer industry. It explores emotional connections, differentiation strategies, and how brand muses shape positioning and marketing efforts.

Raising the Bar: Disrupting the Alcohol Industry

This study explores music, football, and premium beer consumption. Insights from football fans and music lovers who prefer premium beer help shape community-driven brand experiences.

Prime Time or Missed Chance? Evaluating TVC Effectiveness

This study evaluates a TV commercial based on appeal, comprehension, and relevance. Through focus groups with male users (18-35 years), it refines the ad’s effectiveness and audience impact.

With Great Data Comes Great Mobile Internet Boom

This study explores mobile internet behavior, barriers to high data usage, and key concepts. Focus groups with college students (18-21 years) analyze telecom brand perceptions and ways to improve user experience.

The Mobile Recharge Maze: Simplifying Consumer Experience

This study evaluates the intuitiveness of the recharge process via Payments Bank. Through in-depth interviews, it assesses ease of use and improvement areas for online users relying on websites without wallets or apps.

Lost in Translation: Vernacular Interfaces in Travel Apps

This study explores vernacular travel app usage, identifying adoption triggers. In-depth interviews with online vernacular bookers, e-commerce users, and offline browsers provide insights to enhance travel platforms.