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Case Studies

Telecom

With Great Data Comes Great Mobile Internet Boom

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • To understand mobile internet behavior​

  • To understand barriers to high data usage​

  • To gauge reactions to concepts on key parameters such as​

  • appeal, uniqueness, comprehension, relevance, etc.​

Target Group

Demographics​

  • Male​

  • NCCS A/B​

  • 18-21 years ​

  • College Students​

Approach and Methodology

Focus Group Discussions​

  • With 8 Respondents​

  • Lasting up to 90 minutes​

  • At a central venue​

  • ​

Sample Size: 12 FGDs​

Market: Delhi, Mumbai, Bangalore & Kolkata​

Usership

  • 4G Smartphone users​

  • Prepaid consumers​

  • JIO USERS​

  • Heavy data users [> 5 GB per month]​

  • Can be Multi-Simmers​

  • AIRTEL 3G USERS​

  • Heavy data users [> 1 GB per month]​

  • VALUE BRAND USERS​

  • Mix of Aircel, Tata Docomo & Reliance –should be their primary SIM​

  • Airtel/Idea/Vodafone to be the secondary SIM​

  • Moderate data users [> 500 MB per month]​

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