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Telecom

The Mobile Recharge Maze: Simplifying Consumer Experience

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Is the entire recharge process on client’s website for recharging (through Payments Bank) intuitive or difficult to understand?​

  • Imperative to know – ease of the process & improvements​

Target Group

Demographics

  • Male​

  • NCCS A2B1​

  • 24-30 years ​

Approach and Methodology

One-on-One Interview

  • Lasting up to 60 minutes​

  • At a client’s lab​

Sample Size: 12 IDIs​

Market: Delhi NCR​

Usership

Consumers who recharge online through airtel website / Paytm website/ Jio Website and using credit/debit/net banking AND NOT having a wallet/app.

Consumer Immersion

Prime Time or Missed Chance? Evaluating TVC Effectiveness

Consumer Immersion

With Great Data Comes Great Mobile Internet Boom

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