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Research Objectives
To build a brand muse for each of the key client’s portfolio brands as well as key competition brands.
Target Group
Demographics
Male & Female
SEC A1+
21-35 years
College Student/ YWA/ Working Professionals
Approach and Methodology
Ethnographic Consumer Immersions
Lasting up to 120 minutes
At Consumer’s home
Sample Size: 32 Immersions
Market: Delhi, Mumbai, Bangalore, Pune, & Hyderabad
Usership
Regular consumers of Alcoholic beverages and must be Preferers of BEER.
Must have consumed Beer at least 6 times in the last 10 occasions.
Must consume Beer at least 4-6 times a month, 2/3 times a week
Must mostly purchase/ be the decision maker for their brand of beer
Mix users of Corona, Hoegaarden, Beck’s Ice, Budweiser Magnum, Bira and Craft Beer.
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