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Case Studies

Home Appliances

Love at First Sight: How Consumers Bond with QLED TVs

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • Consumer deep dive to explore the philosophy ‘technology of loving’ in context of TV category​

  • Consumer life connect between ‘Technology of loving’ as a philosophy & client’s brand TV functional claim of ‘Perfect Picture Quality’​

  • Ad evaluation of Client’s QLED commercial vis-à-vis Competitive communication​

Target Group

Demographics​

  • Male and female ​

  • NCCS A​

  • Age: 26-35 years (Split into 26-31 years, 32-35 years​

  • Early Jobbers, Working Professionals​

Approach and Methodology

Focus Group Discussion ​

  • With 8 people, ​

  • Lasting up to 90 minutes​

  • At a Central Venue, ​

Sample Size: 12 FGDs​

Market: Delhi, Mumbai & Kolkata​

Usership

  • Must be owners and current users of Samsung/Sony/LG flat-screen​

  • TV (Mix of LED & LCD)​

  • The Owned Screen size of the TV should be at least 40 Inches and can be more​

  • Must have bought this TV in the last 6 months​

  • Must have been the decision maker on the purchase​

  • Must have selected the TV after carefully evaluating all the available options​

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