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Case Studies

Travel

Home is Where You Check-In: Rise of Alternative Stays

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Research Objectives

  • Understand the alternate accommodation users’ attitude and decision-making process.

  • Travel habits, attitude, and frequency

  • What drives decision-making for various accommodations and where alternate accommodations fit

  • Understand the process of selecting the apt accommodation and the travel partner

Target Group

Demographics​

  • Male & Female​

  • A1+​

  • 18-40 years ​

  • Working Professionals and businessman, students

Approach and Methodology

In-Depth Interview​

  • Lasting up to 90 minutes​

  • At a Central Venue​

Sample Size: 36 IDIs​

Market: Delhi & Mumbai​

Usership

  • Have booked alt accommodations at least twice in the last 1 year from booking.com/Airbnb for predominantly domestic travel​

  • Regular travelers – well traveled domestically and internationally – average at least 3 trips every year​

Consumer Immersion

Lost in Translation: Vernacular Interfaces in Travel Apps

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Consumer Immersion

Old Habits Die Hard: Why Travelers Resist Online Booking

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Consumer Immersion

Alexa, Book Me a Room: Voice-Activated Travel’s Future

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