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Case Studies

Food & Beverages

First Impressions: Psychology Behind Liquor Packaging

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Research Objectives

  • To evaluate two-pack designs and gather a

comprehensive understanding of what is working and what is not working

Target Group

Demographics​

  • Male & Female​

  • NCCS A​

  • 22-25 years ​

  • College Pass outs & Early Jobber​

Approach and Methodology

Mini Group Discussion & One-on-One Interview​

  • With 5 people, One-on-one Interview​

  • Lasting up to 120 minutes​

  • At a Central Venue​

Sample Size: 10 MGDs & 10 IDIs​

Market: Delhi, Gurgaon & Noida​

Usership

  • Core Vodka drinkers​

  • Magic Moments Loyalist​

  • Smironoff Loyalist​

  • Absolute Loyalist​

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