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Research Objectives
To identify the key consumer problems related to our product flow on the app.
Intent is to identify improvement areas needed from a product perspective which we can take to the Product team.
Target Group
Demographics
Male & Female
NCCS A1
25-45 years
Approach and Methodology
One-on-One Interview
Lasting up to 60 minutes
At a client’s lab
Sample Size: 12 IDIs
Market: Delhi NCR
Usership
Online Gift Card Buyers from MMT/Amazon/Lifestyle/Shopper Stop
Intender: Who has searched for a Gift card on the client’s app but has not purchased it.
Mobile Website Coming Soon.
+91 8447601778
+91 8076530971
Looking forward to hearing from you.
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