Research Objectives
Understanding the triggers, barriers and opportunities for Non-Alcoholic Beers
Target Group
Demographics
Male & Female
NCCS A
25-30 years
Equal mix of Abstainers, Beer loyalists and Non-Alcoholic beer consumers
Approach and Methodology
Mini Group Discussion & Home Immerisions
With 5 people, One-on-one Interview
Lasting up to 120 minutes
At a Central Venue, In-home interview
Sample Size: 10 MGDs & 8 Home Immersions
Market: Delhi, Mumbai, Bangalore & Ahmedabad
Usership
Abstainers – Must not consume alcohol in any format like Beer, Vodka, Rum, Whisky, Non-alcoholic beer, Scotch in their life.
Beer Loyalist – Must be aware of and consuming regularly premium beer like Heineken, Budweiser, Budweiser Magnum, Carlsberg, Corona, Bira, White Rhino etc.
Non-Alcoholic Beer Users - Must be aware of and consuming regularly Non-Alcohol 0.0% premium beer.
