top of page

Case Studies

Travel

Book Smart, Not Hard: Online vs Offline Hotel Booking

WhatsApp Image 2025-02-28 at 22.10.24_bc0f4a03

Research Objectives

  • To evaluate propositions​

  • To understand the potential of the ideas​

  • To arrive of the proposition which would create a stronger disposition towards client’s brand.​

Target Group

Demographics​

  • Male​

  • NCCS A​

  • 18-30 years ​

  • Working Professionals and businessman, students ​

Approach and Methodology

Focus Group Discussions​

  • With 8 Respondents​

  • Lasting up to 90 minutes​

  • At a Central Venue​

Sample Size: 12 FGDs​

Market: Chennai, Coimbatore & Madurai​

Usership

  • Offline Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through travel agent/ Over the call or walk-into the hotel.​

  • Online Hotel Booker: Must be booking at least 2-3 hotels a year for leisure/business trip through OTAs like MMT/Goibibo/Cleartrip/Agoda etc.

Consumer Immersion

Lost in Translation: Vernacular Interfaces in Travel Apps

Read more
Consumer Immersion

Old Habits Die Hard: Why Travelers Resist Online Booking

Read more
Consumer Immersion

Alexa, Book Me a Room: Voice-Activated Travel’s Future

Read more

All Case Studies

Untitled.png

Mobile Website Coming Soon.

+91 8447601778

+91 8076530971

  • Instagram
  • Facebook
  • Whatsapp
  • LinkedIn

Looking forward to hearing from you.

bottom of page