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Case Studies

Travel

Alexa, Book Me a Room: Voice-Activated Travel’s Future

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Research Objectives

To test and evaluate prototype app designs on the interface for voice bookings on the client’s app.​

Target Group

Demographics​

  • Male​

  • NCCS A2B1​

  • 25-35 years ​

  • Working/Traders​

Approach and Methodology

One-on-One Interview​

  • Lasting up to 60 minutes​

  • At a central location​

Sample Size: 16 IDIs​

Market: Ghaziabad & Kanpur​

  • ​

Usership

  • Offline Hotel Booker: Must be booking hotel through travel agent or walk into the hotel at least 2-3 times a year​

  • Online Booker: Must book hotel through OYO/Goibibo etc at least 2-3 times a year.​

Consumer Immersion

Lost in Translation: Vernacular Interfaces in Travel Apps

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Consumer Immersion

Old Habits Die Hard: Why Travelers Resist Online Booking

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Consumer Immersion

Digital Gifting Trends: Why Gift Cards Are Abandoned

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