OUR WORK

Chewing Over Choices: What Drives Gum Brand Loyalty?

This case study explores consumer perceptions of a chewing gum brand, comparing two products on functional, emotional, and image values. Through 18 focus groups with users aged between 11-24, it uncovers brand strengths, weaknesses, and insights to refine marketing strategies.

Love at First Sight: How Consumers Bond with QLED TVs

This study explores the ‘Technology of Loving’ philosophy in TVs, linking it to ‘Perfect Picture Quality.’ Through 12 focus groups with premium buyers, it also evaluates the client’s QLED ad against competitors to refine messaging and market positioning.

Beyond the Ad: Engagement & Likeability in Fast Food

This study assesses consumer responses to a new fast food ad, focusing on engagement, clarity, distinctiveness, and brand fit. Through focus groups in key cities, insights from burger consumers help refine the ad for stronger impact and recall.

The E-Commerce Equation: What Drives Online Shoppers?

This study explores consumer reactions to a brand campaign, assessing comprehension, believability, and emotional connection. Focus groups with online shoppers (18-35 years) evaluate persuasiveness, urgency, and brand fit to refine messaging

Food at Your Fingertips: Dynamics of Online Food Ordering

This study explores food ordering trends, decision triggers, and platform perceptions. Through focus groups across cities, it analyzes strengths and weaknesses of key players, identifies gaps, and provides insights for competitive positioning.

Reinventing Train Travel: The Shift to Digital Ticketing

This study examines online train ticket booking, analyzing triggers, barriers, and platform preferences. Focus groups across cities explore user behavior, digital payment adoption, and value propositions to enhance the booking experience.

Doctor’s Orders: What Influences Hospital Selection?

This study explores how patients select hospitals for serious ailments, focusing on experience and expectations. In-depth interviews uncover decision factors, the role of past experiences, and their impact on consumer choices.

Rice and Shine: The Cultural Power of a Staple Food

This study uncovers the deeper significance of rice in consumer choices and catering decisions. Through discussions and expert interviews, it identifies insights to refine brand positioning and market strategy.

A Recipe for Growth: Case Study in F&B Industry

This study explores consumer eating-out habits, pizza consumption patterns, and brand perceptions. Focus groups across cities examine preferences, competition, and areas for improvement to enhance market strategy and experience.